Q: I keep submitting cover letters for positions suiting my background and experience, but, I keep getting rejections. Do you think something is wrong with the way I draft my letters? I try to list every bit of experience that might be of interest to a prospective employer, and I like to list my accomplishments in chronological order. Could this be a mistake? What am I missing here?
A: It is difficult to diagnose what is happening without actually looking at the text of your cover letter(s) and coming to some conclusions about their general tone and tenor. I can glean something from your question, though, that might be helpful going forward.
When drafting your cover letter, be careful it is not DEFENSIVE. By that, I mean there is a wonderful kind of letter that exudes self-confidence and mastery without having to list each and every accomplishment and relevant detail. The writer knows he or she has the requisite skills and ability, so the letter is crafted to tease interest rather than to supply every possible detail.
Sometimes, by being too detailed, you signal your own deep feelings of lack. It is as if you are sending out this signal: “I am not sure if you will really find me all that good, so I am giving you every possible bit of information so you will find me adequate.” Contrast this to a more executive approach: “I know you are reviewing other highly competent leaders, but here is the really important reason why you want to hire me.” The second kind of letter reads differently. It is not a laundry list of accomplishments. It is not trying too hard. It a recitation of academic credentials or kudos. Rather, it gains force from its direct, simple tone and underlying confident voice communicating, “You will get everything you want and more if you hire me.”
Of the two formats, I favor the second especially if you are applying for a senior leadership role. Less can truly be more. And, confidence does not always speak in and rush and tumble. Sometimes, it speaks quietly yet forcefully. Have a trusted friend or colleague review your next cover letter before you send it to a prospective employer. Have him or her respond first to its tone not its content. Does it send a message of confidence and mastery? Is it clear, direct and succinct? Does it make its most important points early and avoid the pitfalls of endless listings and reams of accomplishments without a central theme? Capturing the right “voice” may be the single most important feature of a successful cover letter.
Contact Karen Alphonse at Karena@execSearches.com or visit ExecSearches.com for more information about our career coaching services.
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