It’s human nature to gravitate toward what is known — even if the extent of that is just a recognizable name. Name recognition, all by itself, has a lot of pull because it carries with it the meaning an individual assigns it. As a leader, you want to make sure what’s assigned to your organization’s name is positive and accurate. But, without a dedicated communications/public relations person, much less of team of them, how does a nonprofit’s name and message get out there? Joan Garry offers her thoughts on the powers of the press, as well as how to best work with them, in her article, “How to Get Great Press Coverage For Your Nonprofit.”