What hashtags are trending on TikTok? This is an oft-asked question to our team, and the answers are vast. There are a host of popular TikTok hashtags (think ‘#FYP’ and ‘#foryoupage’) that can help your content’s discoverability. However, these in particular have hundreds of billions of videos attached to them. The large number of videos sharing similar hashtags can increase the difficulty of your content appearing when searched. This is why finding a sweet spot for a popular — but not oversaturated — hashtag is critical.  

Generally speaking, the best hashtags for visibility on TikTok have less than a million videos. This means that viewers looking at these hashtags have a greater chance of seeing your posts, and you have less competition regarding your videos being pushed to the For You Page based on their hashtag content. However, if a popular hashtag with over 1 million videos attached is specific and ultra-relevant to your brand, use it. 

So, what hashtags should you use on TikTok? A mix of three to six hashtags is recommended, which lets you blend ultra-popular and trending hashtags — as long as they suit your content. Videos with various hashtags will receive higher awareness because you can tag as many different categories as you want. Your video can reach hundreds of different niche groups from just using a couple different hashtags. 

TL;DR

• Use a mix of 3-6 relevant hashtags to balance discoverability and content clarity 
• Aim for hashtags with fewer than 1 million videos for less competition and better visibility 
• Create and promote branded hashtags to build community and support campaigns
• Research trending and seasonal hashtags regularly to keep your content timely and effective 

Trending TikTok Hashtags in August

From ‘Bama Rush to Here’s a glimpse at TikTok hashtags trending this August for beauty, fashion, sports and more.

1. #youneedtonerdout (6K) 
2. #lastfirstday (3K)
3. #workweek (2K)
4. #tattoos (26K)
5. #businessowner (12K)
6. #goodthings (10K)
7. #supportlocal (8K)
8. #backtoschool2025 (6K)
9. #whatsinmybag (5K)
10. #whimsical (5K)

August 2025 Beauty Hashtags for TikTok

1. #summernails (9K)
2. #smellgood (7K)
3. #bob (5K)
4. #crushingasmr (20K)
5. #hairloss (7K)
6. #hygiene (4K)
7. #lashtech (6K)
8. #skincareproducts (5K)
9. #hairstylistsoftiktok (6K)
10. #serum (4K)

August 2025 Best Fashion Hashtags for TikTok

1. #streetwear (37K)
2. #fashiontok (11K)
3. #menswear (8K)
4. #levis (1K)
5. #embroidery (6K)
6. #baggyjeans (3K)
7. #trendalert (6K)
8. #jorts (2K)
9. #fashiontips (3K)
10. #graphictee (3K)

August 2025 Retail Hashtags for TikTok

1. #tiktokshopbacktoschool 237K
2. #rushtok (4K)
3. #firstday (4K)
4. #dealsforyoudays (175K) 
5. #tiktokshopcreatorpicks (169K)
6. #freeshipping (26K)
7. #backpack (10K)
8. #depop (12K)
9. #waterproof (5K)
10. #affordableluxury (3K)

August 2025 Home Hashtags for TikTok

1. #moving (20K)
2. #reset (6K)
3. #apartmenttour (4K)
4. #neutralaesthetic (797)
5. #collegedorm (639)
6. #bedroomvibes (268)
7. #decorinspo (742)
8. #wayfair (324)
9. #homeremodel (801)
10. #organizationhacks (635)

August 2025 Sports Hashtags for TikTok

1. #tiktoksports (17K)
2. #mesilive (16K)
3. #mls2025 (16K)
4. #playerspotlight (15K)
5. #brocklesnar (5K)
6. #intermiamicf (15K)
7. #codyrhodes (6K)
8. #mlbtradedeadline (5K)
9. #summerslam (5K) 
10. #phillies (13K)

August 2025 Media and Publishing Hashtags for TikTok

1. #johncena (10K)
2. #kingofthehill (2K)
3. #dominicfike (2K)
4. #lollapalozza (56K)
5. #fantasticfour (25K)
6. #felix (10K)
7. #producertok (7K)
8. #yoonchae (3K)
9. #katsye (26K)
10. #thesummeriturnedpretty (28K)

August 2025 Best Hashtags for Travel TikTok

1. #hiddengems (14K)
2. #puremichigan (3K)
3. #niagarafalls (2K)
4. #gatlinburg (2K)
5. #hiketok (2K)
6. #natureheals (2K)
7. #italytravel (1K)
8. #nantucket (1K)
9. #mediterranean (1K)
10. #summeractivities (1K)

August 2025 TikTok Food Hashtags 

1. #sundaydinner (3K)
2. #comfortfood (5K)
3. #wine (5K)
4. #nycfood (4K)
5. #lobster (2K)
6. #taco (3K)
7. #birria (2K)
8. #cafecito (3K)
9. #kinder (1K)
10. #juicer (1K)

Last updated on January 15th, 2026 at 11:14 pm